{"id":9499,"date":"2026-06-19T12:23:38","date_gmt":"2026-06-19T12:23:38","guid":{"rendered":"https:\/\/echomag.ma\/ar\/?p=9499"},"modified":"2026-06-19T12:23:39","modified_gmt":"2026-06-19T12:23:39","slug":"%d8%a8%d8%b1%d8%a7%d9%86%d8%af-%d8%a3%d9%81%d8%b1%d9%8a%d9%83%d8%a7-100-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d8%a3%d9%83","status":"publish","type":"post","link":"https:\/\/echomag.ma\/ar\/%d8%a8%d8%b1%d8%a7%d9%86%d8%af-%d8%a3%d9%81%d8%b1%d9%8a%d9%83%d8%a7-100-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d8%a3%d9%83\/","title":{"rendered":"\u0628\u0631\u0627\u0646\u062f \u0623\u0641\u0631\u064a\u0643\u0627 100 | \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0639\u062c\u0627\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628 \u0644\u0639\u0627\u0645 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062a\u0648\u064a\u062c 22 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 7 \u0645\u063a\u0627\u0631\u0628\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 &#8221; \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u00a0\u0627\u0644\u0645\u0626\u0629 100 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627&#8221;<br><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">&nbsp;\u0623\u064f\u0639\u0644\u0646 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u062f\u0627\u0631 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0639\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629 \u0639\u0634\u0631\u0629 \u0645\u0646 \u062a\u0635\u0646\u064a\u0641 &#8220;Brand Africa 100&#8221; \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0639\u062c\u0627\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628 (Morocco&#8217;s Most Admired Brands)\u060c \u0648\u0630\u0644\u0643 \u062e\u0644\u0627\u0644 \u062d\u0641\u0644 \u0646\u0638\u0645\u062a\u0647 \u0634\u0631\u0643\u0629 &#8220;Integrate&#8221;\u060c \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0640 &#8220;Brand Africa&#8221; \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628\u060c \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 &#8220;Brendz&#8221;.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u064a\u064f\u0639\u062f \u062a\u0635\u0646\u064a\u0641 &#8220;Brand Africa 100&#8221; \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0642\u0627\u0631\u064a \u0644\u0650\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0625\u0639\u062c\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0623\u0648\u0633\u0639 \u062f\u0631\u0627\u0633\u0629 \u0645\u0633\u062a\u0642\u0644\u0629 \u062a\u064f\u062c\u0631\u0649 \u0641\u064a \u0623\u0648\u0633\u0627\u0637 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0641\u0627\u0631\u0642\u0629. \u0648\u062a\u0634\u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0631\u062c\u0639\u064a \u0644\u0645\u062f\u0649 \u0642\u0648\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0648&nbsp;\u0643\u0630\u0627&nbsp;\u062c\u0627\u0630\u0628\u064a\u062a\u0647\u0627 \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u062d\u064a\u062b \u062a\u0634\u0645\u0644 31 \u062f\u0648\u0644\u0629 \u0648 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646&nbsp;<strong>85%<\/strong>&nbsp;\u0645\u0646 \u0633\u0643\u0627\u0646 \u0627\u0644\u0642\u0627\u0631\u0629 \u0648\u0646\u0627\u062a\u062c\u0647\u0627 \u0627\u0644\u0645\u062d\u0644\u064a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u0648\u0642\u062f \u0627\u062d\u062a\u0636\u0646\u062a \u0647\u0627\u062a\u0647 \u0627\u0644\u0646\u0633\u062e\u0629 \u0644\u0633\u0646\u0629 2026 \u0623\u0628\u0631\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0648\u062c\u0645\u0639\u062a \u0645\u062f\u0631\u0627\u0621 \u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u060c \u0645\u0633\u0624\u0648\u0644\u064a \u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0645\u062b\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0648\u0641\u0627\u0639\u0644\u064a\u0646 \u0645\u0624\u0633\u0633\u0627\u062a\u064a\u064a\u0646 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062c\u062d\u062a \u0641\u064a \u0643\u0633\u0628 \u062b\u0642\u0629 \u0648\u0625\u0639\u062c\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u063a\u0631\u0628\u064a.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u0648\u0634\u0647\u062f \u0627\u0644\u062d\u0641\u0644 \u062a\u062a\u0648\u064a\u062c&nbsp;<strong>22 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629<\/strong>&nbsp;\u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0641\u0626\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0648\u0637\u0646\u064a \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f\u0647\u0627 \u0627\u0644\u0628\u0644\u0627\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u0648\u0645\u062b\u0651\u0644 \u0627\u0644\u0633\u064a\u062f\u0629 \u0623\u0645\u0627\u0644 \u0627\u0644\u0641\u0644\u0627\u062d \u0627\u0644\u0633\u063a\u0631\u0648\u0634\u0646\u064a\u060c \u0627\u0644\u0648\u0632\u064a\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062f\u0628\u0629 \u0627\u0644\u0645\u0643\u0644\u0641\u0629 \u0628\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062d\u0641\u0644 \u0627\u0644\u0633\u064a\u062f \u0641\u0624\u0627\u062f \u0628\u0648\u062c\u0628\u064a\u0631\u060c \u0627\u0644\u0645\u064f\u0643\u0644\u0641 \u0628\u0627\u0644\u0645\u0647\u0627\u0645 \u0644\u062f\u0649 \u0627\u0644\u0633\u064a\u062f\u0629 \u0627\u0644\u0648\u0632\u064a\u0631\u0629 \u0648 \u0627\u0644\u062e\u0628\u064a\u0631 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0623\u0645\u0645 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0625\u0646\u0645\u0627\u0626\u064a (PNUD). \u0648\u0642\u062f \u0623\u0628\u0631\u0632 \u0641\u064a \u062d\u0636\u0648\u0631\u0647 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0633\u064a\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0625\u0634\u0639\u0627\u0639 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0644\u0644\u0645\u063a\u0631\u0628.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u00ab \u0625\u0646 \u0627\u0644\u0645\u063a\u0631\u0628 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0627\u0642\u062a\u0635\u0627\u062f \u064a\u0646\u0645\u0648\u060c \u0628\u0644 \u0647\u0648 \u0627\u0642\u062a\u0635\u0627\u062f \u0641\u064a \u062a\u062d\u0648\u0644. \u0648\u0623\u064a \u0627\u0642\u062a\u0635\u0627\u062f \u064a\u0645\u0631 \u0628\u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u0648\u0644 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629\u060c \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u0644\u0647\u0645 \u0627\u0644\u062b\u0642\u0629 \u0648\u062a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0648\u0627\u0644\u064a\u0648\u0645 \u062a\u0634\u0643\u0644 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 75% \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u063a\u0631\u0628\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0648\u0647\u0648 \u0645\u0633\u062a\u0648\u0649 \u064a\u0641\u0648\u0642 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0634\u0647\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0623\u0648 \u0641\u064a \u0627\u0644\u0647\u0646\u062f. \u0646\u062d\u0646 \u0627\u0644\u0644\u064a\u0644\u0629 \u0644\u0627 \u0646\u062d\u062a\u0641\u0644 \u0628\u0645\u062c\u0631\u062f \u0623\u0635\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0628\u0644 \u0646\u062d\u062a\u0641\u0644 \u0628\u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0623\u0643\u062b\u0631\u0647\u0627 \u0642\u064a\u0645\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a : \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014 \u0633\u0647\u0627\u0645 \u0645\u0644\u0627\u0643\u060c \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0634\u0631\u0643\u0629 &#8220;<\/strong><strong>Integrate Consulting<\/strong><strong>&#8221; , \u0646\u0627\u0626\u0628\u0629 \u0631\u0626\u064a\u0633 &#8220;<\/strong><strong>Brand Africa<\/strong><strong>&#8220;<\/strong><strong>&nbsp;<\/strong><strong>\u0648<\/strong><strong>\u0631\u0626\u064a\u0633\u0629 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0641\u064a \u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u063a\u0631\u0628 \u064a\u0631\u0633\u062e \u0645\u0643\u0627\u0646\u062a\u0647 \u0636\u0645\u0646 \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0625\u0641\u0631\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u062b\u0627\u0631\u0629 \u0644\u0644\u0625\u0639\u062c\u0627\u0628<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0644\u0637 \u0646\u062a\u0627\u0626\u062c \u0639\u0627\u0645 2026 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0645\u062b\u0627\u0646\u0629 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u063a\u0631\u0628\u064a\u0629\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0636\u0639\u0647\u0627 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0648\u0646 \u0641\u064a \u0628\u0644\u062f\u0647\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0642\u062f \u0635\u0646\u0641 \u0627\u0644\u0645\u063a\u0627\u0631\u0628\u0629 \u0628\u0644\u062f\u0647\u0645 \u0643\u0623\u0643\u062b\u0631 \u062f\u0648\u0644\u0629 \u062a\u062d\u0638\u0649 \u0628\u0627\u0644\u0625\u0639\u062c\u0627\u0628 \u062a\u0642\u062f\u064a\u0631\u0627\u064b \u0644\u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0642\u0627\u0631\u0629 \u0625\u0641\u0631\u064a\u0642\u064a\u0629 \u0623\u0641\u0636\u0644\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u064a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a \u0644\u0644\u0645\u0645\u0644\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u064a\u062f \u0627\u0644\u0642\u0627\u0631\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c&nbsp;<strong>23%<\/strong>&nbsp;\u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0643\u0648\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0637\u0646\u064a \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u0629 &#8220;\u0635\u0646\u0639 \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628&#8221; (Made in Morocco)\u060c \u0648\u0647\u064a \u0646\u0633\u0628\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0628\u0643\u062b\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u0641\u0631\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062a\u0639\u062f\u0649 15%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab \u062a\u064f\u062b\u0628\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u063a\u0631\u0628 \u0644\u0639\u0627\u0645 2026 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0642\u0642\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0644\u0627\u062f \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u0627\u0644\u0645\u063a\u0627\u0631\u0628\u0629 \u0623\u0646\u0641\u0633\u0647\u0645 \u0627\u062e\u062a\u0627\u0631\u0648\u0627 \u0628\u0644\u062f\u0647\u0645 \u0643\u0623\u0643\u062b\u0631 \u062f\u0648\u0644\u0629 \u0625\u062b\u0627\u0631\u0629 \u0644\u0644\u0625\u0639\u062c\u0627\u0628 \u062a\u0642\u062f\u064a\u0631\u0627\u064b \u0644\u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0623\u0641\u0636\u0644\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 23% \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u0648\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0637\u0646\u064a\u0629 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u0629 &#8220;\u0635\u0646\u0639 \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628&#8221; \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u062a\u0648\u0633\u0637 \u0625\u0641\u0631\u064a\u0642\u064a \u064a\u0628\u0644\u063a 15% \u0641\u0642\u0637. \u0648\u062a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0622\u0646 \u0641\u064a \u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0644\u0644\u0628\u0644\u0627\u062f \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0634\u0643\u0644 \u064a\u0648\u0645\u064a \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062b\u064a\u0628\u064a \u0625\u064a\u0643\u0627\u0644\u0627\u0641\u064a\u0646\u063a\u060c \u0645\u0624\u0633\u0633 \u0648\u0631\u0626\u064a\u0633 &#8220;<\/strong><strong>Brand Africa<\/strong><strong>&#8220;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0633\u0627\u0628\u0642\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629: \u0625\u0637\u0644\u0627\u0642 \u0642\u0627\u0626\u0645\u0629 &#8221; \u0623\u0643\u062b\u0631 100 \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627 &#8220;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u0643\u0644 \u0646\u0633\u062e\u0629 2026 \u0645\u062d\u0637\u0629 \u0645\u0641\u0635\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0642\u0627\u0631\u064a&nbsp;<strong>\u0644\u0623\u0643\u062b\u0631 100 \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627<\/strong>&nbsp;(Top 100 Most Influential CMOs in Africa)\u060c \u0648\u0647\u0648 \u062a\u062a\u0648\u064a\u062c \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0643\u0631\u064a\u0645 \u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0630\u064a\u0646 \u064a\u0635\u0646\u0639\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0627\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062f \u062a\u0623\u0644\u0642 \u0627\u0644\u0645\u063a\u0631\u0628 \u0628\u0634\u0643\u0644 \u0644\u0627\u0641\u062a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u060c \u062d\u064a\u062b \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631&nbsp;<strong>\u0633\u0628\u0639\u0629 \u0645\u063a\u0627\u0631\u0628\u0629<\/strong>&nbsp;\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0645\u0648\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u062a\u0646\u0627\u0645\u064a \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u063a\u0631\u0628\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u064a\u0624\u0643\u062f \u0647\u0630\u0627 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0627\u0644\u0642\u0627\u0631\u064a \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a \u0644\u0644\u0645\u0645\u0644\u0643\u0629 \u0643\u0641\u0627\u0639\u0644 \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0641\u0631\u064a\u0642\u064a\u0629\u060c \u0643\u0645\u0627 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u064a\u0648\u0645\u064a\u0627\u064b \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u063a\u0631\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 : \u0631\u0627\u0641\u0639\u0627\u062a \u0644\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0646\u0645\u0648<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0633\u064a\u0627\u0642 \u064a\u062a\u0633\u0645 \u0628\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0639\u0645\u064a\u0642\u0629\u060c \u062a\u0644\u0639\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0648\u0645\u062a\u0632\u0627\u064a\u062f\u0627\u064b \u0641\u064a \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648 \u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0645\u0627 \u062a\u064f\u0630\u0643\u0651\u0631 \u0646\u062a\u0627\u0626\u062c \u062f\u0631\u0627\u0633\u0629 &#8220;Brand Africa 100&#8221; \u0628\u0623\u0646 \u0627\u0644\u0625\u0639\u062c\u0627\u0628 \u0644\u0627 \u064a\u064f\u0641\u0631\u0636 \u0628\u0627\u0644\u0642\u0648\u0629 \u0628\u0644 \u064a\u064f\u0628\u0646\u0649 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648 \u064a\u0643\u0648\u0646 \u0646\u062a\u064a\u062c\u0629 \u062b\u0642\u0629 \u0648 \u0627\u0646\u0633\u062c\u0627\u0645 \u0648\u0627\u0628\u062a\u0643\u0627\u0631 \u0648 \u0647\u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0642\u062f\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u062a\u0637\u0644\u0639\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0643\u0648\u0646\u0647 \u0645\u062c\u0631\u062f \u062a\u0635\u0646\u064a\u0641\u060c \u064a\u064f\u0639\u062f &#8220;Brand Africa&#8221; \u0645\u0624\u0634\u0631\u0627\u064b \u0641\u0631\u064a\u062f\u0627\u064b \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0641\u0627\u0631\u0642\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u062a\u0641\u0627\u0635\u064a\u0644 \u062d\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0643\u0645\u0627 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0642\u0627\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0646\u0633\u062e\u0629 2026<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u063a\u0637\u064a\u0629\u00a0<strong>31 \u062f\u0648\u0644\u0629 \u0625\u0641\u0631\u064a\u0642\u064a\u0629<\/strong><\/li>\n\n\n\n<li>\u062a\u0645\u062b\u064a\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646\u00a0<strong>85%<\/strong>\u00a0\u0645\u0646 \u0633\u0643\u0627\u0646 \u0625\u0641\u0631\u064a\u0642\u064a\u0627\u00a0\u0648\u0646\u0627\u062a\u062c\u0647\u0627\u00a0\u0627\u0644\u0645\u062d\u0644\u064a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a.<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646\u00a0<strong>150,000 \u0625\u0634\u0627\u0631\u0629<\/strong>\u00a0\u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u062a\u0648\u064a\u062c\u00a0<strong>22 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629<\/strong>\u00a0\u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628.<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u064a\u0627\u0631\u00a0<strong>7 \u0645\u063a\u0627\u0631\u0628\u0629<\/strong>\u00a0\u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 &#8220;\u0623\u0643\u062b\u0631 100 \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627&#8221;.<\/li>\n\n\n\n<li>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u063a\u0631\u0628\u00a0<strong>\u0643\u0623\u0643\u062b\u0631 \u062f\u0648\u0644\u0629 \u062a\u062d\u0638\u0649 \u0628\u0627\u0644\u0625\u0639\u062c\u0627\u0628<\/strong>\u00a0\u0644\u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0623\u0641\u0636\u0644.<\/li>\n\n\n\n<li><strong>23%<\/strong>\u00a0\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u0648\u0637\u0646\u064a\u0629 \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0639\u0644\u0627\u0645\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u0629 &#8220;\u0635\u0646\u0639 \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628&#8221;<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u0641\u0631\u064a\u0642\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629\u00a0\u062c\u0627\u0631\u064a\u0629\u00a0\u064a\u0628\u0644\u063a\u00a0<strong>15%<\/strong>.<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0633\u062e\u0629\u00a0<strong>\u0627\u0644\u0633\u0627\u062f\u0633\u0629 \u0639\u0634\u0631\u0629<\/strong>\u00a0\u0645\u0646 \u062a\u0635\u0646\u064a\u0641 &#8220;Brand Africa 100&#8221; | \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0639\u062c\u0627\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062a\u0648\u064a\u062c 22 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 7 \u0645\u063a\u0627\u0631\u0628\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 &#8221; \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u00a0\u0627\u0644\u0645\u0626\u0629 100 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627&#8221; &nbsp;\u0623\u064f\u0639\u0644\u0646 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u062f\u0627\u0631 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0639\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629 \u0639\u0634\u0631\u0629 \u0645\u0646 \u062a\u0635\u0646\u064a\u0641 &#8220;Brand Africa 100&#8221; \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0639\u062c\u0627\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628 (Morocco&#8217;s Most Admired Brands)\u060c \u0648\u0630\u0644\u0643 \u062e\u0644\u0627\u0644 \u062d\u0641\u0644 \u0646\u0638\u0645\u062a\u0647 \u0634\u0631\u0643\u0629 &#8220;Integrate&#8221;\u060c \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0640 &#8220;Brand Africa&#8221; \u0641\u064a \u0627\u0644\u0645\u063a\u0631\u0628\u060c \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646<\/p>\n","protected":false},"author":1,"featured_media":9500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,78],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","category-a-la-une"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/posts\/9499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/comments?post=9499"}],"version-history":[{"count":1,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/posts\/9499\/revisions"}],"predecessor-version":[{"id":9502,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/posts\/9499\/revisions\/9502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/media\/9500"}],"wp:attachment":[{"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/media?parent=9499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/categories?post=9499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echomag.ma\/ar\/wp-json\/wp\/v2\/tags?post=9499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}